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The Rise of Donald Trump Jr. as the Loyal Enforcer of the Trump Political Brand

In Citizen
November 28, 2024

Transition of power

Donald Trump Jr. has become known as a dedicated enforcer for his father’s political brand, standing out as the family member who can most accurately gauge loyalty. While his siblings have distanced themselves from the inner circle, Donald Jr. has taken on a prominent role in ensuring allegiance to the Trump name.

Donald Trump Jr. is now known for being a reliable enforcer within his family, as his siblings have distanced themselves from the president-elect’s inner circle. He has gained recognition for his ability to determine who is loyal to the Trump political brand.

Photo by Hiroko Masuike from The New York Times.

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Ivanka and Jared decided to move away from the White House and start a new life in Miami. Eric is now managing the family business. Tiffany recently got married. Barron is studying to become a strategist at NYU.

Out of all of Trump’s children, Donald Jr. has been the one who has remained closest to his father throughout his presidency.

At 46 years old, Mr. Trump has gained influence in politics and accumulated wealth by promoting the Make America Great Again movement that his father began. He owns several businesses catering to conservative audiences, including a publishing company and a lucrative podcasting agreement. According to Forbes, Mr. Trump’s estimated net worth is approximately $50 million, mostly earned following his father’s political career after January 6, 2021.

His colleagues believe that he will not be joining the government because of this. However, he is aware of the challenges faced by his siblings and other officials who tried to control access to his father. This showed them that it can be risky to try to control who has access to his father.

Lately, as the incoming president puts together his team, his son has been acting as a sort of loyalty evaluator. While they assess potential candidates at Mar-a-Lago in Florida, the president-elect is primarily interested in appearance and communication skills, according to those close to them. On the other hand, his son is more concerned with the sincerity of their words and whether they pose a challenge to the values of the MAGA movement.

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