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President-elect Donald J. Trump is pushing ethical limits by selling branded merchandise, and once you make a purchase, there are no refunds. He is finding ways to make money off of every aspect of his interactions, even turning a moment of unity with Jill Biden at Notre-Dame into a profit opportunity.
Written by Katie Rogers
Katie Rogers is a journalist who focuses on covering news related to the White House and regularly
Donald J. Trump discovered early on that posing for photos could attract attention to him, and he realized that branding everything from buildings to food products with his name could be profitable.
Having run for president three times and now being elected president, he is combining his political image with various consumer products more quickly than before. Mr. Trump is turning everything around him into a way to make money, even moments like his interaction with the first lady, Jill Biden, at Notre-Dame. This includes linking his image to perfumes, watches, sneakers, and digital trading cards.
Mr. Trump shared on social media his new line of perfumes and colognes inspired by himself and called them Fight, Fight, Fight. He believes they symbolize winning and would make great Christmas gifts for families. The post also included a photo of Mr. Trump with the first lady, who is faintly smiling.
Beneath the image was another message, seemingly mocking Dr. Biden: "A scent that will attract your adversaries!"
During a civil moment, President Trump used an opportunity with the first lady, who is known for criticizing him, to promote fragrances that are designed to embody the qualities of success and determination, as stated on the perfume website.
Prior to Mr. Trump’s first inauguration, his sons took steps to assume control of the family business in order to create the appearance of a division between their money-making enterprise and the presidency. Despite this effort, Mr. Trump continued to have more than 50 licensing deals under his name, as reported by The Washington Post.
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