Major Brands India, a leading retailer for premier international fashion apparel, accessories and beauty brands, has added yet another exciting brand to its portfolio: Bath & Body Works – one of the world’s leading specialty retailers of fragrant products for the body, hands, and home.
The first Bath & Body Works store opened in June in India in New Delhi at Select CityWalk, followed closely by its second store in DLF Mall of India, Noida. At the launch, Tony Garrison, Senior Vice President, Bath & Body Works International said, “Bath & Body Works is a 25-year-old brand. We opened our first store in the Boston and have grown up to 1,600 stores in the US. About seven years ago, we decided to go international, so we opened first store of Bath & Body Works in Canada and since then there has been no looking back. Today, we are present in 34 countries.
Now, India is a next big step for us.” “Rising awareness of premium personal care products, growing disposable incomes, changes in consumption patterns and lifestyles, promise exciting times for Bath and Body Works in India,” added Renu Karumsi, Associate Vice President, Bath & Body Works International. The Bath & Body Works Select CityWalk store is spread across approx. 1,300 square feet while the Mall Of India store covers approx. 1,500 square feet area. Both locations present an exciting and new experiential environment that will allow customers to explore an extensive array of fashion fragrances for the bath, body and home.
From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrances to suit every personality and occasion. Hallmark collections of the brand including the Signature Collection Body Care, Bath and Body Works and White Barn Home Fragrance, Bath and Body Works Hand Soap, Sanitizers and Aromatherapy, will be available at the store. According to Karumsi, “The Indian stores are 100 percent replica of our stores in global markets. What we do is that we launch with the consistent assortment