The newly opened Nykaa store in the city is very make-up junkie’s candy shop. And it’s a candy party now that Nykaa has opened its store in the city at Palladium and their first partnership store with Lifestyle at VR Mall, Jawaharlal Nehru Road.
Nykaa has a unique position in the market, with a depth of offerings within the beauty, make-up, skin and hair care, and wellness space, with 850+ brands. It is the only online and offline destination for such a large inventory of beauty and wellness brands in the country offering a wide selection to customers. Since the members of Nykaa were eagerly waiting for launch of a store and Chennai has been top priority of every time so they finally found a place to launch their store at Palladium.
According to the store members they are in a developing process of to more location-specific products that will be proven geographically suitable. The response of the customers for the store and the products is tremendous and went much better than expected added by the store members and they are looking forward for a platform started by Chennai by developing Nykaa into a online and offline beauty store.